This week’s assignment is to write a blog based on the 60 Minutes transcript: The Influencers, http://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/. We are to write a blog post discussing whether you follow any influencers. Then respond to the following questions:
Personally, I do not follow any of the people notes in the article. Between work, family and school, I don’t have time to waste on the opinions of much younger people touting products or items I am not likely to use, wear, or otherwise.
- What do you notice about this type of marketing? I notice right off that the sillier the post more young people flock to it. I actually had to have my 18 year old niece watch some of the posts and explain to me what was going on. I must be getting old (52) as I have no patience with most of what we viewed.
- What strategies are they employing? Their strategy is to reach the same age market they are a part of. They know their peers are most likely to be ones to pay the most attention to their antics. They take advantage of that and mold in a commercial for whatever seems to be the big thing of the week or whatever they can make the thing of the week.
- What role do these influencers play in marketing? These influencers make the connection with the audience. Most Millennial’s are tuning just to see what is up next. As my niece explains, it isn’t so much whatever is being sold, as it is what is the next fun thing they will think of. Sometimes what they come with is enough to prompt the viewer to look into the product.
- How does the use of marketing perspective impact the relationship between the company and consumer? It brings them together. If the favorite pitch person is going on about a specific product the viewer is bound to become curious and want to see for themselves what the deal is. Once they try to product, if they find they enjoy it, it reinforces the idea of seeing what the pitch person will come up with next and what product they will use. Additionally, it is like getting a referral from a family member of the same approximate age. It is easier to purchase and item if recommended by someone they feel they know.